League of Legends has taken the world by storm, no doubt about it. With more than 80 million players every month and at peak hours over 8 million players concurrently, League of Legends is one of the most famous and successful online multiplayer games ever made.
The game virtually made the online multiplayer fantasy battle format popular again. After a long slump, League of Legends reenergised the field and led to some really great games like DOTA. It has been a trailblazer in the arena of online gaming. However, that is not the only arena where League of Legends has left its mark.
The game has also given rise to a new generation of sports stars: gamers. Professional players who play competitively have attained celebrity status within the online community of gamers and fans alike. League of Legends pro replays are watched millions of times all over the entire. Players stream live gameplays on live streaming platforms, making the pros accessible to all the fans at an unprecedented level.
The immense popularity of the game has also led to various top tier competitors in the game. League of Legends developer Riot Games hosts the official tournaments in the USA and Germany. However, fans congregate all over the world to host tournaments that span countries like China, Taiwan, Japan, Korea and other Asian countries. The game attracts avid players and fans alike who compete for record breaking prizes, amounting to more than a million dollars. These gaming superstars often choose to capitalize on their fame and fan following by branching out into merchandise and product endorsements, just like traditional sportspersons have always done.
The increasing pervasion of computers and the associated gaming culture into mainstream society has ensured that gaming is not a niche phenomenon anymore. Many of these gamers play League of Legends professionally full time. They have successfully managed to turn gaming, originally designed to be a leisure activity, into an activity that generates income and revenue. Many gamers release League of Legends pro replays online that are viewable for free but with advertisements running on the video generating revenue, so that even while they are not competing they can earn money. This is a revolutionary means of the stars providing entertainment to their fans directly.
When League of Legends super star CaoMei retired in 2014, fans mourned collectively. To them, it was a sign that they were never going to see the legendary player play again. However, even the greats cannot resist the phenomenon online streaming has become. He accepted a contract with a television channel where he streams more than 90 hours of gaming content every month for a salary exceeding $800,000 annually.
When you see mainstream media like television contract a popular online personality to show video games being played to TV audiences, you get an idea of the measure of popularity and potential this avenue holds. With fans wanting ever more content and with professional players wanting to provide their best content to their fans, online streaming is here to stay.